In my last post, I spoke about the importance of knowing about a school or program in detail in order to show enthusiasm. This entry is a follow-up piece. Being genuinely complimentary (there's no need to sell yourself down the river being disingenuous) can readily further your candidacy:
There is a psychological principle that asserts that if someone likes you, you tend to like him/her more. So, if I say, "I was just talking to Mike, and he always says the nicest things about you," you now like Mike more (even though he's not a real person in this case).
Use this strategy to your advantage. It's hard to say, "I like you!" in an interview setting. But when speaking about a school or program during interview day, showcase what the institution's strengths are and specifically, how they apply to you. If the program has a focus on public policy, mention your work with AMSA's lobbying efforts. If the school is in Utah, note how much you like skiing. Demonstrating interest and zeal can go a long way to leverage simple psychology.
